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Direct feedback. No middle layer. 

When you work with Credible, you work directly with the person who reports, writes, and verifies your story. 

I've spent 15+ years as a journalist, with bylines at Forbes, The Globe and Mail, Toronto Star, The Guardian, ESPN, and Bleacher Report.

Along the way, I built communications strategy for corporate and executive clients — legal, mining, tech, health, sport — including inside firms like McMillan LLP.

Credible exists because I kept seeing the same gap: leaders with real stories, and no one applying an actual journalist's standard to help tell them. So I built the practice I wished existed.I only put my name behind stories I can stand behind.

Every piece starts with reporting — real interviews, real verification — the same standard I'd apply to a Forbes feature. If a claim doesn't hold up, it doesn't go out under your name or mine.Based in Toronto.

Off the page, I’m president and coach of an Australian rules football team in the AFL Ontario league. I’m also a director on the board of AFL Canada helping grow the sport through building media and communications strategies.

Want to see if there's a fit? Let’s start with a conversation.

 

Book a Strategy Call. 

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