I've spent 15+ years as a journalist, with bylines at Forbes, The Globe and Mail, Toronto Star, The Guardian, ESPN, and Bleacher Report.

I helped a junior mining CEO go from zero press coverage to a feature interview with a national mining magazine within six months. I also built a thought leadership campaign for a national law firm's lawyers that grew the firm's social following 35 percent in a single year. That visibility led to speaking invitations and new business generated directly through social media. The biggest takeaway? Most engagements show real movement within the first 90 days.

Credible exists because I kept seeing the same gap: leaders with real stories and no one holding them to a journalist's standard. So I built the practice I wish existed for: executives, founders, junior mining CEOs, and athletes building a public voice for the first time, or fixing one that isn't working.

Off the page, I lead as president and coach of an Australian rules football club in AFL Ontario, and sit on the board of AFL Canada building media strategy for the sport nationally. Leading a club through governance disputes, recruitment, and mental health programming taught me how to communicate to a large group with clarity.